Background
In August of 2019, MD Holdings acquired a majority interest in Advantage Surveillance, a leading insurance claims investigation firm based in North Carolina. After years of diligent service, the founder of Advantage was ready to transition into a new role. Together over the next three-years, we helped facilitate a transition that saw the original founder move from President to Board Member and introduced several initiatives that transformed the organization's approach to sales, operations, HR and more.
Key Growth Initiatives
| Initiative | Description | Results |
|---|---|---|
Founder Succession |
Founder SuccessionDescription: Implemented a new, reduced Board to align with founder's objectives. Results: Retained 100% of key client and employee relationships through transition |
Retained 100% of key client and employee relationships through transition |
Technology |
TechnologyDescription: Invested $1M to update system with best-in-class technology. Results: $400,000 of annual processing cost savings |
$400,000 of annual processing cost savings |
Sales Strategy & Design |
Sales Strategy & DesignDescription: Restructured sales team into two distinct teams to drive KPIs. Results: 14% compound annual revenue growth |
14% compound annual revenue growth |
Product Innovation |
Product InnovationDescription: Broadened product offering to include ancillary services. Results: Ancillary services growing at 2x of core business |
Ancillary services growing at 2x of core business |
Acquisition Support |
Acquisition SupportDescription: 2 business acquisitions, increasing density of geographic footprint. Results: 50% increase in revenue |
50% increase in revenue |
It was clear to me that I had taken the organization as far as I could take it on my own. I found a partner with the expertise and business sense to capitalize on what was great about the company and add improvements to what was needed to grow. I couldn’t have picked a better partner.
Will Gregory, Founder of Advantage Surveillance
